How we use it and what it costs
Voice and SMS traffic, and the collapse of communication prices since 2010.
Mobile subscribers (all plans)
Thousands, end of each quarter
Market share by operator
% of total mobile subscribers, latest quarter
- Inwi34.1%
- Orange Morocco33.6%
- Maroc Telecom32.3%
Postpaid vs prepaid
Quarterly evolution, thousands of subscribers
Mobile vs. internet penetration
Per-capita subscription rates — above 100% reflects multi-SIM ownership.
Mobile passed 100% by T4-2010 (the average Moroccan holds more than one SIM). Internet, mostly mobile-led, reaches 113% in T4-2025.
Internet subscribers by access type
Stacked, thousands of subscribers at end of each quarter
Mobile internet by operator
Quarterly subscriber trajectory since 2006 (in millions).
The fibre takeoff
FTTH subscribers in Morocco — near-zero until 2018, now the main growth driver.
Fibre to the home (FTTH) flipped from niche to mass adoption around T3-2019. By T4-2025, 1,408.8 M subscribers — up from 2,702 in 2006.
Residential and business fixed lines. Contrary to expectations, the base has doubled in 20 years — driven by ADSL.
Fixed lines: residential vs business
Stacked, thousands of lines
Voice and SMS traffic, and the collapse of communication prices since 2010.
Outgoing traffic: voice and SMS
Millions of minutes (voice) or SMS, per quarter
Prices: revenue per minute & average internet bill
MAD ex-VAT — mobile ARPM (left) and monthly internet bill (right)